February 2026 // How is artificial intelligence changing qualitative research in practice?
In collaboration with Bonsai, we surveyed market researchers across the DACH region to better understand shifting expectations, emerging challenges and evolving workflows.
January 2026 // What makes experience-based methods increasingly relevant today?
In this interview, Dirk Wieseke explains why observing real-life behaviour remains essential — and how AI can enhance efficiency without compromising research quality.
January 2026 // In this webinar, we use use cases to show why qualitative experience research will become more relevant in the future and how you can gain actionable insights from the everyday lives of your target groups using digital and AI-supported methods.
November 2025 // Kernwert achieved third place at the DGOF AI Forum Pitch, organised together with marktforschung.de, standing out among a wide range of AI-driven solutions.
November 2025 // At the BVM Vision Camp Future Research events in Berlin and Hamburg, market researchers came together to discuss how artificial intelligence is reshaping the industry.
September 2025 // As the first software provider, we have integrated an AI-powered quality check for qualitative research: the KERNWERT Quality Score. This makes data quality measurable and transparent, ensuring valid results and reliable research.
September 2025 // How does AI influence the quality of qualitative insights? In an interview with marktforschung.de, Managing Director Dirk Wieseke explains why transparency and data quality are becoming decisive competitive factors.
July 2025 // On July 25 and 26, the largest German-speaking event for qualitative research takes place: the 20th Berlin Method Meeting. Around 500 participants from academia and practice will come together at the Freie Universität of Berlin for workshops, presentations, research labs, and exchanges on qualitative methods.
May 2025 // Media-based insights – from photos and videos to voice notes – have become essential to qualitative research. They don’t just show what people do, but also how and why, offering valuable context from everyday life.
May 2025 // From 19–27 May, the Week of Market Research will highlight the key topics shaping our field. Hosted by marktforschung.de and succeet, we’re excited to be contributing again this year.
May 2025 // Another WdM highlight: a behind-the-scenes look at a long-term insight community. Our client Q | Agentur für Forschung and REWE will present their community – and share on Thursday, 22 May, 10:00 AM (CET) what makes it so valuable in practice.
March 2025 // What have you always wanted to know about digital qualitative research? Since March, we’ve been answering one user-submitted question per week on LinkedIn. From methodology and moderation to AI-supported analysis – we’re happy to share 20 years of experience (and hopefully a few “aha” moments).
