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  •   Professional article: Recruiting participants

    March 2023 // In this month's issue (1/2023) of Planung & Analyse, our colleague Ruth Wakenhut has written a guest article: As a complement to the article "Blackbox Recruitment" by Helena Berghoff of VISiiO, she summarized our experiences on the topic of recruitment.

  • #news #study  Results of the Mobility Challenge Düsseldorf

    March 2023 // Last year, we were pleased to realise the Mobility Challenge for the city of Düsseldorf: 20 Düsseldorfers gave up their cars for four weeks and tested mobility alternatives. During this time, they kept a digital diary and exchanged views on various topics related to sustainable mobility. Now the city has published an overview of the study and communicated the most important findings to the public: Overall, the study shows that the time without a car of one's own has promoted openness towards alternative mobility offers.

  • #methods  Current textbook on empirical research

    February 2023 // In the German-speaking world, there are few current textbooks on empirical research in which digital methods have also found a place. In this regard, we would like to point out the current publication „Empirical research in economics and social sciences“ ("Empirische Forschung in den Wirtschafts- und Sozialwissenschaften klipp & klar") by Prof. Dr. Hariet Köstner. (Unfortunately only available in German)

  • #news  As a guest on the podcast MR&S T.A.L.Q.

    December 2022 // Under the headline MR&S T.A.L.Q. "Stories from the day-to-day life of qualitative market research", our client MR&S shares exciting and entertaining insights into the world of qualitative research in their podcast.

  • #event #methods  KERNWERT supports the DIY&T research days with a presentation and as a sponsor

    September 2022 // From 12 to 14 September, the DIY&T research days will focus on approaches, tools and software solutions that can make the research process more efficient. The event is taking place for the first time and is organised by We are pleased to support this new event as a sponsor and to be part of it with a presentation about communities of our own.

  •   Eye tracking in qualitative research communities - joint study with oculid

    September 2022 // In a joint study with oculid we tested the use of eye tracking in combination with qualitative digital methods and in the context of a research community. We will present the results at the GOR conference in Berlin in early September. 

  • #news  Mobility Challenge Düsseldorf launched

    September 2022 // A recent study by the City of Düsseldorf explores the use of sustainable mobility options: 20 Düsseldorf residents give up their cars for four weeks and test mobility alternatives. During this time, they keep a digital diary and exchange opinions on various topics related to sustainable mobility. We are very pleased to be implementing and supporting this exciting project for the City of Düsseldorf.

  •   KERNWERT is supporting WoM22 – Week of Market Research as a sponsor and is giving a presentation

    May 2022 // From May 9 to 17, the WoM22 – Week of Market will once again focus on the topics that move our industry. The event is taking place for the third time and is organized by and succeet. We are pleased to support the WoM22 as a sponsor and to take part with our own presentation.

  •   BARMER Changemaker Community launched

    April 2022 // In April, BARMER Health Insurance successfully launched its Changemaker Community. We are pleased that BARMER chose our software and service to realize this project.

  • #news  KERNWERT is the first German market research service provider to receive information security certification VdS 10000

    September 2021 // As the first software provider in the market research industry in Germany, we have had our comprehensive information security standards certified according to VdS 10000 and received the official certificate at the beginning of September.

  • #methods  Professional article: Mobility association reports on market research community with KERNWERT

    September 2021 // In the 9/2021 issue of the trade magazine stadtverkehr, our customer, the Rhein-Main-Verkehrsverbund (mobility association for the Rhine-Main region) reports in detail on the planning and implementation of its RMV community.

  • #news  Software update: Automatic transcription of video and audio files

    Video and audio recordings play an important role in the qualitative data collection: They provide us with authentic, everyday statements from the participants and make the answers of the consumers more vivid and illustrative. However, the evaluation is more challenging, it requires a lot of time, as a fast access to certain statements is not directly possible.