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Data protection - KERNWERT is ready for EU GDPR
October 2017 // On May 25, 2018, after a two-year transitional period, the standards of the European General Data Protection Regulation (GDPR) have to be implemented. The EU GDPR will apply not only to European companies but also to many companies outside of Europe...
QDC Studio 10 - Major update with mobile moderation and automatic analysis
October 2017 // For version 10 of our software, we completely revised the design of the administration level and further adapted the navigation to the project workflow. In addition, we optimized the administration for the mobile use via tablet, so that you can now moderate and control your study on the go...
Mobile research and more - KERNWERT at Research & Results in Munich
October 2017 // This year the annual branch meeting will take place on 25th and 26th of October. We will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about qualitative online and mobile research.
New book on mobile market research
September 2017 // In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution...
KERNWERT present study on AfD sympathizers at Berlin Methodentreffen
July 2017 // At this year's Berliner Methodentreffen, we will present the qualitative online study on AfD sympathizers, which we conducted together with pollytix strategic research at the beginning of the year. We will also have a booth at the trade fair.
ISO 27001 certified data center for all projects with KERNWERT
June 2017 // Since June we have been working with one of the most modern data centers in Germany, offering our customers an even more powerful, faster and more secure infrastructure for their projects. The new data center is...
Professional article on qualitative online exploration – Ethno Insight Lab
May 2017 // In a professional article for the industry portal marktforschung.de Ruth Wakenhut and Sophie Vogt present our method "Ethno Insight Lab" and some results of a qualitative online study on AfD sympathizers...
Professional article on moderated remote usability tests
March 2017 // In the current issue of the magazine "Planung & Analyse" (1/2017), Ruth Wakenhut and Dirk Wieseke present possible applications of moderated remote usability tests in qualitative online studies...
Kernwert presenting at GOR 17: Understanding right-wing populist voters – a qualitative online exploration
Professional article on study „curated shopping for the target group 50+“
December 2016 // In the current issue of the German journal about branding „markenartikel“ (12/2016) Lara Wielspütz (HTW Berlin) and our colleague Anja Alburg present the study „curated shopping for the target group 50+“...
New Online Research Consultant at KERNWERT
December 2016 // We are continuing to expand our consulting team: Since July 2016 Sophie Vogt strengthens our team as an online research consultant. After working as a junior analyst at the Austrian market and motivational research institute comrecon, she was most recently active as a study and project manager at the online market research institute Marketagent.com...
Webinars – new topics, new dates
November 2016 // How do Webcam Focus groups work, what do I need to consider when planning my first qualitative online project and which creative tools and methods may I use? Those and further questions we will discuss in our new webinars.