#news  Successful GDPR audit by independent IT and data protection experts

September 2019 // Data protection and data security have always been central topics of our daily work and we constantly invest in the optimization and maintenance of these processes. To make this even more transparent for our customers and partners, we decided to be tested in an independent data protection compliance audit (GDPR). We are very pleased with the excellent result of 96.2% of all possible points.

#event  Presentation of the new method Spotlight-Test at the GOR conference 2019 in Cologne

March 2019 // This year, at the GOR conference, we introduce our new method, Spotlight Test. The aim of the innovative, explorative approach is to support the creative departments in agencies and to bring to life product categories and target groups with qualitative data.

#news #methods  Deepen your understanding of target groups and products with digital diaries

#news  Image study on market research service providers 2018: KERNWERT again in 1st place in the segment survey software

November 2018 // At the end of October the results of the "Image Study Market Research Service 2018" in the field of survey software were published by marktforschung.de and we are very pleased about the repeated very good rating...

#event  KERNWERT at Research plus Berlin

October 2018 // The 4th Research plus Berlin will take place on 18th of October. Our colleague Sophie Vogt will present selected results of an online exploration about Remote Workers which we conducted earlier this year...

#study #event  Presentation of qualitative Study at Berliner Methodentreffen

July 2018 // At this year's Berliner Methodentreffen, we will present the qualitative online study on Remote Worker, which we conducted at the beginning of the year. We will also have a booth at the trade fair.

#study  KERNWERT presenting at GOR 18: Remote Workers - Exploring the World of New Work

February 2018 // Earlier this year we conducted a qualitative online study with 33 remote workers, to better understand the context and characteristics of this increasingly important work model. 

#event  Mobile research and more - KERNWERT at Research & Results in Munich

October 2017 // This year the annual branch meeting will take place on 25th and 26th of October. We will be at the event again with our own stand (hall 1 / 172) and an exciting workshop about qualitative online and mobile research.

#methods  New book on mobile market research

September 2017 // In September a new German book on mobile market research (« Mobile Research - Grundlagen und Zukunftsaussichten für die Mobile Marktforschung ») was published, edited by Dr. Axel Theobald. We are very pleased that KERNWERT is represented with a contribution...

#study  KERNWERT present study on AfD sympathizers at Berlin Methodentreffen

July 2017 // At this year's Berliner Methodentreffen, we will present the qualitative online study on AfD sympathizers, which we conducted together with pollytix strategic research at the beginning of the year. We will also have a booth at the trade fair.

#news  ISO 27001 certified data center for all projects with KERNWERT

June 2017 // Since June we have been working with one of the most modern data centers in Germany, offering our customers an even more powerful, faster and more secure infrastructure for their projects. The new data center is...

#methods  Professional article on qualitative online exploration – Ethno Insight Lab

May 2017 // In a professional article for the industry portal marktforschung.de Ruth Wakenhut and Sophie Vogt present our method "Ethno Insight Lab" and some results of a qualitative online study on AfD sympathizers...