#methods  Professional article on moderated remote usability tests

March 2017 // In the current issue of the magazine "Planung & Analyse" (1/2017), Ruth Wakenhut and Dirk Wieseke present possible applications of moderated remote usability tests in qualitative online studies...

#study  Kernwert presenting at GOR 17: Understanding right-wing populist voters – a qualitative online exploration

#study  Professional article on study „curated shopping for the target group 50+“

December 2016 // In the current issue of the German journal about branding „markenartikel“ (12/2016) Lara Wielspütz (HTW Berlin) and our colleague Anja Alburg present the study „curated shopping for the target group 50+“...

#news  KERNWERT GmbH and VERBI Software GmbH start cooperation

October 2016 // We have great news for all clients who use QDA software – or would like to do so: Together with VERBI Software GmbH, provider of MAXQDA, one of the world's leading software programs for qualitative data analysis, we have created a new interface between our programs...

#news  Image study on German market research service providers: Kernwert at No.1 in segment survey software

November 2015 // We are very happy about the first results of the new image study on German market research service providers by the German online magazine marktforschung.de: We are proud of our first place in the overall ranking...

#methods  Professional article on Lead Users in Online Communities

October 2015 // In the current issue of the journal Research & Results ( 6/2015 ) we discuss together with our customer MetrixLab „the Barbecue Experiment", a MetrixLab study on the role and impact of Lead Users in online communities...

#methods  Professional article on customer online forums

October 2014 // In the current issue of the journal Planung & Analyse (Special Issue LZ 14) our client Thomas Gruber of dm-drogerie markt discusses his specially developed online method "dm Customer Forum 2.0". In his article he describes...

#methods  In the press: article on multi screen diaries

September 2014 // In the current issue of the expert journal Research & Results (05/2014) our colleague Ruth Wakenhut discusses the specifics of multi screen diaries, applications and practical examples. The article can be downloaded here or read up on www.research-results.de (available in German).

#methods  Expert contribution concerning the automation of qualitative online-research

April 2014 // In the current issue of the monthly dossier of the market research-portal „Marktforschung.de“ CEO Dirk Wieseke describes the risks and chances of automated tools in the field of qualitative online-research...

#study #methods  Twitter Diary of the parliamentary elections: Cooperation project University of Bonn & KERNWERT

August 2013 // We are happy to support the University of Bonn's (Department for Media Studies) current and most interesting DFG Twitter project. The project's topic are the forms and functions of digital discourses exemplyfied by the microblogging system Twitter...

#news  Professional article about data protection and data security in the qualitative online research

December 2011 // For the qualitative market research which naturally depends on the fact that participants have confidence in the research environment and can express themselves freely and openly, the subjects data protection and security are of a central meaning....

#methods  Professional Article "Qualitative Online and Offline Research combined creatively"

September 2010 // Together with Sabine Schey, manager of LINK qualitative AG in Zurich, Dirk Wieseke wrote a professional article on the topic of  "Qualitative Online and Offline Research combined creatively". The article was...