May 2025 // Media-based insights – from photos and videos to voice notes – have become essential to qualitative research. They don’t just show what people do, but also how and why, offering valuable context from everyday life.
May 2025 // From 19–27 May, the Week of Market Research will highlight the key topics shaping our field. Hosted by marktforschung.de and succeet, we’re excited to be contributing again this year.
May 2025 // Another WdM highlight: a behind-the-scenes look at a long-term insight community. Our client Q | Agentur für Forschung and REWE will present their community – and share on Thursday, 22 May, 10:00 AM (CET) what makes it so valuable in practice.
March 2025 // What have you always wanted to know about digital qualitative research? Since March, we’ve been answering one user-submitted question per week on LinkedIn. From methodology and moderation to AI-supported analysis – we’re happy to share 20 years of experience (and hopefully a few “aha” moments).
January 2025 // This year, we are once again proud to exhibit at the market research trade fair succeet25. Join us on-site to discover our AI-powered solutions for mobile ethnography, research communities, diary studies, and interviews.
October 2024 // KERNWERT Direct is our new intuitive, AI-based platform for efficient qualitative research – ideal for compact studies such as diaries, mobile ethnographies, user research, product tests and open explorations.
August 2024 // Qualitative research offers an impressive variety of methods that go far beyond traditional interviews and focus groups. To help you select and apply the best method for your studies, we have developed our new toolkit for digital qualitative research.
September 2024 // The Verkehrsverbund Rhein-Ruhr (VRR) is launching a dialogue with citizens on the new draft of the VRR Local Transport Plan 2025 on its ‘Einsteigen und Mitreden” dialogue platform.
August 2024 // In our new webinars focused on digital qualitative research, we will show how you can benefit from our integrated AI assistance in your projects.
May 2024 // Major update to our research platform with a new generation of integrated AI assistant: Enhanced moderation, editing and creation features provide comprehensive support in all project phases, making qualitative research easier and more efficient.
From June 4 to 18, various contributions and events on AI will take place as part of the InnovAItion-days, organized by marktforschung.de, consulting.de, and personal intern. We are happy to support this event as a sponsor and to participate with a webinar.
February 2024 // We are delighted and proud: in the image survey "Software solutions for the insights industry" by marktforschung.de, we were the only software to receive a top 3 rating in all 7 categories, and we even came first in the categories of willingness to recommend and service orientation.
